Relaunched Fruit Market website goes live!


It’s here! Our new website showcasing the amazing development of Hull’s first urban village.

This relaunched website is the place to go to find out what’s happening in Hull’s most significant urban regeneration project.

The website will keep you up to date with the new and exciting things happening in the Fruit Market, such as live music and club nights; art exhibitions; stand-up comedy; pop-up markets; as well as new retail, restaurant and leisure openings.

We’ll keep your finger firmly on the pulse on how the Fruit Market is the beating heart of Hull City of Culture 2017, hosting some of the city’s leading cultural events and big annual festivals like the Freedom Festival, Humber Street Sesh and Hull Folk Festival.

You’ll be able to follow the progress of the £80m rejuvenation of the area being delivered by Wykeland Beal, the joint venture company formed by commercial developer Wykeland Group and housebuilder Beal Homes, working in partnership with Hull City Council.

You can also find out about the region’s most exciting residential development – a hotly-anticipated £17m scheme bringing modern city living to Hull. We’re talking 101 new, contemporary mews-style homes in four private courtyards right here on our doorstep.

Dominic Gibbons, Managing Director of Wykeland Group, said: “Change is happening in the Fruit Market, with a wave of exciting investments, events and activities. “We know there is a huge amount of interest in how the Fruit Market is developing and all the great things taking place in the area. The relaunched website will enable everybody to keep up with the changes that are happening in an area that is becoming established as the creative heart of the city and a magnet for commercial investment.

The Fruit Market is alive with opportunity. A diverse mix of businesses are investing and flourishing in the Fruit Market, bringing more and more people and commercial activity to the area. The website sets out the opportunities for more companies to come to be part of a unique area undergoing a remarkable transformation.

Richard Beal, Chairman and Managing Director of Beal Homes, said: “The Fruit Market is becoming a place to live, work and play, morning, noon and night, and the relaunched website is the place to go to find out all about it, all in one place. “A key element of the Fruit Market regeneration is the creation of a new residential community, bringing modern city living to Hull.

“Construction will begin in the next few months on the first of 101 new, contemporary one, two and three bedroom mews-style homes in four private courtyards. The levels of interest in those homes has been unprecedented and the new website will play a key role in keeping potential buyers fully informed as the development moves forward.”

Remember the video used in Hull’s successful City of Culture bid, “This City Belongs To Everyone”? Well the guys behind that - Hull’s own Nova Studios – created a video for us illustrating the “live, work and play” vision for the Fruit Market. The video was filmed in Hull and in areas of London such as Shoreditch, Carnaby Street and Borough Market, which are among the inspirations for the Fruit Market vision.

Developed by the talented Hull-based creative marketing agency Strawberry, the website relaunch follows a wave of recent investments into the Fruit Market, including the announcement last week that independent vintage fashion brand Poorboy Boutique is to open in Humber Street. Other new ventures in the Fruit Market include high-quality restaurants Butler Whites, Ambiente Tapas and Tapasya @ Marina; artisan chocolatier Cocoa Chocolatier and Patisserie; and Humber Street Gallery.

You can keep up to date with our social media channels too:

Fb: Fruit-Market- Hull
Tw: @FruitMarketHull